When two veterinary clinics merge or one acquires another, effective communication is key to maintaining trust, minimizing confusion, and preventing disruptions to patient care. Amid the complexities of merging staff, consolidating records, and managing legal responsibilities, clear messaging can make all the difference. Having an attorney who understands both business law and veterinary regulations can guide you through the transition, ensuring you address stakeholders’ concerns properly.
First, let’s talk about communication with your staff. Staff members may have questions about job security, changes to their roles, or modifications to benefit plans. Being transparent about what the merger or acquisition entails—and how it affects daily operations—can ease anxiety and encourage employee buy-in. An attorney can help you navigate any labor law requirements during this process, such as updating employment contracts, handling non-compete clauses, or ensuring compliance with state regulations on layoffs or restructuring. The clearer and more proactive your communication, the smoother the transition will be for everyone involved.
Next, consider how to communicate with clients, who value continuity of care and a sense of familiarity with the practice. Announce the merger or acquisition well in advance, explaining how the change will expand or improve services. Offer reassurances about record transfers, continuity of staff, and any new protocols they can expect. This is also an opportunity to highlight the positive aspects, such as additional services or advanced technologies that will be available under the new partnership. Your attorney can help you craft patient notifications that comply with privacy laws and address consent for transferring medical records.
Finally, remember that your legal counsel plays a vital role in guiding communications throughout this process. From reviewing written announcements to advising on the legal implications of disclosures, an attorney ensures you’re providing accurate information while minimizing legal risks. By taking a thoughtful, legally compliant approach to communicating with both clients and staff, you’ll set the stage for a successful merger or acquisition—and foster a smooth transition into the new era of your veterinary practice.